pexels-pixabay-221569.jpg

Asynchronous Virtual Format

Seminar

Content marketing

objective

Know the main trends regarding content management in the field of digital marketing.

​​

Profits

  • Know the main trends regarding content management in the field of digital marketing.

  • Know the different types of content that intervene in the development of conversion paths.

  • Build, from the ethnography of a population, the profile of the buyer or user of a product or service, and establish a route that leads those interested to be potential customers.

  • Identify the content needs to be built and determine the objectives to be measured within the content strategy.

PAPEL%2520ROTO_edited_edited.png

40 HOURS OF TRAINING

Content

Content marketing foundation

  • What is content marketing?

  • Content Marketing Trends in 2020

  • The power of storytelling

Content classes

  • What is digital content?

  • What are digital content for?

  • Types of content according to your objective

  • Types of content according to their format

Buyer persona and conversion path

  • Definition of buyer persona

  • Types of buyer person

  • Main mistakes in the creation of the buyer person

  • Creation of the buyer persona

  • What is the path of conversion?

  • Components of the conversion path

  • Stages of the conversion path

Content plan, measurement and content analysis

  • Content creation process

  • Defining categories and keywords

  • Generate content ideas

  • Development of an editorial calendar

  • Generate content ideas

  • Metrics

11187341_944702758894254_126901029757122

CONTACT US

Tel Col:  (+57)  310 801 2629

      (+57) 1 349 8840

Tel Per: (+51) 989 176 902

Calle 67 # 8 - 12 office 602, Bogotá Colombia  

FIND US

tell us